Jewelry is the passion of every woman, something we can never have enough of. Those sparkling, colorful and gorgeous pieces are the most desirable things in our wardrobes. And have you purchased a couple of stunning jewelry pieces for the new year? Check out the newest Anna Sheffield jewelry campaign, as you are sure to discover an array of one-of-a-kind, inspirational pieces there!Anna Sheffield is a New-York-based talented designer, who has too much passion towards fine arts and jewelry to express it in one single collection. She always manages to come up with unique, glamorous and special pieces that charm at the very first glance. Now, we have the chance to take a peek at the sensational, seductive and sophisticated Anna Sheffield jewelry campaign fronting Zazoe van Lieshout and shot by Olivia Malone.
Talking about the Anna Sheffield jewelry campaign, the designer revealed that she was inspired by the animal nature. “The new campaign arose from my fascination with the opposing dichotomies of animal nature. I really wanted to capture that intensity in a silent space – like moments between – and a ferocity that is simultaneously graceful and pensive, yet alive with beauty. Olivia’s photos have those qualities in their warm diffusion of sunlight and her innate ability to bring forth a captivating elegance from the model – in this case the redheaded, feline Zazoe who was simply a vision,” Anna told Elle.
And which one is her favorite piece in this stunning collection? The designer told whatwelikenyc.com that: “It’s a tie among three rings, I’d say. The rosette with the stacking crescent bands and rose cut centers has garned much attention for the way they nest together and how the look separately as well. The Hazeline solitaire – either gold gem or with a black or champagne diamond – takes the cake. It’s always been a center of attention and that is great because that ring is based on one that belonged to my grandmother, so it’s close to my heart. And the two finger ring, which I wear everyday in some iteration is surely my most well loved style in the line. The yellow or rose gold with pavé diamonds are beautiful, and even more beasty when stacked in multiple.”
Talking about how she started her designing career, Anna said: “Quite accidentally. I learned the techniques for making sculptures and jewelry, but rarely used them to make wearable objects. Jewelry became a sort of aside to my creative process when making art. I’d work on little things when I was stuck on an idea or had some random scrap of material that seemed fitted for a ring or pendant. Becoming a brand, designing seasonal collections and all of that came way later and totally grew from the tiniest idea. I had no formal training in fashionmerchandising or branding and marketing. That’s actually become the most incredible, exciting and inspiring part of my job. Well next to actually making a piece of jewelry at the bench.”
Aren’t you enchanted by the Anna Sheffield jewelry campaign?
Photos via annasheffield.com