If the last 12 months belonged to the Adidas Stan Smith (see Raf Simons, Rita Ora, Kanye West and every model on and off the catwalk at last weekend’s London Collections: Men), then the next will belong to the Superstar. Known affectionately as the “shell toe”, this classic shoe celebrates its 45th anniversary this year andis the star of an ambitious pastel-coloured ad campaign. Rolled out by Adidas with the Anti-Agency, it features a bunch of hot non-models “en shell” in dreamy, Allen Jones-style poses. They sell themselves, really.
- Adidas Superstar, £65