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Fashion buy of the day – Adidas Superstar trainers

If the last 12 months belonged to the Adidas Stan Smith (see Raf Simons, Rita Ora, Kanye West and every model on and off the catwalk at last weekend’s London Collections: Men), then the next will belong to the Superstar. Known affectionately as the “shell toe”, this classic shoe celebrates its 45th anniversary this year andis the star of an ambitious pastel-coloured ad campaign. Rolled out by Adidas with the Anti-Agency, it features a bunch of hot non-models “en shell” in dreamy, Allen Jones-style poses. They sell themselves, really.

  • Adidas Superstar, £65
Adidas superstars adidas
Photograph: adidas

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