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Jonathan Saunders wins key investment to develop label

Jonathan Saunders has received investment from businesswoman Eiesha Bharti Pasricha, he announced on Friday. This is a boost for the London fashion week designer, who commented that he was “thrilled to be working with Eiesha in this new phase of the brand”.

Saunders’s autumn/winter 2015 show, on 22 February at London fashion week, will be watched with interest to chart any impact of the new funds on his designs.

Saunders is the second designer to receive investment from Pasricha. The wife of Sharan Pasricha, the founder of the Hoxton hotel in London, the 31-year-old became a minority stakeholder in Roksanda Ilinčić, Saunders’s contemporary and friend, last year. This allowed Ilinčić to open a new store on Mount Street in Mayfair, and gain a CEO, Carmela Acampora, who previously worked at Aspinall and Burberry – both moves that show ambition to change the label from a relatively small London concern to a luxury brand proper.

Jonathan Saunders, backstage with models wearing items from a 2014 collection.
Photograph: Helen Seamons

A similar path is now potentially open to Saunders. A standalone store and an increase in infrastructure, such as staffing, would be the next logical steps.

This investment is, arguably, much deserved. Glasgow-born Saunders has been a bright light on the London fashion week schedule for more than 10 years. His aesthetic has evolved since early seasons, when print dominated his designs, to feature, more recently, rich textures and diverse reference points.

However, his sense of colour – a great strength – remains at the heart of his collections. Stocked at high-end boutiques, including Net-a-Porter and Harvey Nichols, celebrities including Sienna Miller, Eva Mendes and the Duchess of Cambridge have worn his designs.

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