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The Poo shirt (or the rise of emoji fashion)

If, like us, you rely on the medium of emoji to convey almost 80% of your feelings, you may welcome the news that you now wear one on your sleeve.

Poo button-up emoji shirt betbrand
Photograph: betabrand

Betabrand, the US clothing crowdfunding platform responsible for 2014’s runaway hit The Suitsy is now selling shirts embellished with an on-point, optical-style poo print based on the emoji. As the product description explains: “If you are a gentleman – a thoughtful, passionate gentleman – for whom form and function are like lovers inexorably intertwined in a sultry garden of orchids at dusk, then, by all means, we invite you to order this turd-covered shirt.” The shirt costs about £50 and was successfully crowdfunded before Christmas.

Anya Hindmarch bag.
Photograph: Anya Hindmarch

The poo emoji makes sense both commercially and aesthetically. On the catwalk, the earthy tones of the unicode poo not only resonate with fans of JW Anderson and Acne, as well as nodding to Anya Hindmarch’s playful accessories collection, but, according to Complex, the poo emoji is the most effective and powerful emoji of the entire cryptographic canon, more so than the American flag, joy face or indeed Easter Island head (a truly ambiguous symbol which is best used to convey irony).

Catherine Zeta-Jones (aka the dancing lady).
Photograph: Startraks photo/Rex

As to whether the cult of lol-core will take off remains to be seen. Fashion’s sense of humour is something that continues to delight and baffle outsiders in equal measure. Still, on Sunday night, actress Catherine Zeta-Jones appeared on the Golden Globes red carpet dressed, seemingly, as the dancing lady emoji, which suggests it’s creeping onto the red carpet at least.

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