A.P.C are selling an actual douche bag

In a way, it’s surprising that no one has thought of this before. An actual douche bag. “It’s impossible to translate the French expression ‘mise en abyme’,” says A.P.C’s Jean Touitou, about the bag’s name. “Those who know, don’t say. And those who say, don’t know. I will simply say this about the douche bag: it’s an excellent, all-purpose pouch for men (women can use it too).” The brand will be releasing the bag this week, for an as yet undisclosed price.