Clearly, Kim Kardashian and Kanye West have been on a mission to woo the fashion industry for the past couple of years – and boy is it working. Having appeared on the cover of Vogue, and sat front row at Paris Fashion Week with baby North West, they now star in their first joint fashion campaign, for luxe French fashion house Balmain. Caught on the edge of passion, indulging in a moment of pre-snog face-gripping, Kardashian wears the censorship-inspired dress from the label’s spring/summer collection while West is all about the slightly hairy heavage. The couple are great friends with Olivier Rousteing, Balmain’s creative director, whose brand ethos veers towards the sexy and sultry. With echoes of a David and Victoria Beckham perfume advert, this is very much on-brand for all concerned.