You spend a week’s salary on a proper posh hair dye, at a place where they offer you cava while it develops, and then two weeks later it’s all washed off. What was glossy, chestnut, dark is now a mousy cork colour, with growing suggestions of grey. A good hair colour is nothing without the products to hold it in place. There are tricks, like rinsing with cold water so the hair follicles don’t open and release the colour, and wearing a hat in the sun. But you have to buy stuff, too. Aveda has always done one of the best ranges for maintaining colour (£19.50, aveda.co.uk), but for regrowth try the new blending wands from Josh Wood (£12.50, marksandspencer.com). Ooh they’re clever. Brush it on to wet hair before drying and it lasts for three shampoos. Enough time for you to save for your next posh dye.
Shu Uemura Color Lustre £32, 0800 633 5021 Wella All Color Recharge Conditioner £11.85, wella.co.uk Kerastase Fondant Chroma Captive £20, kerastase.co.uk Aveda Color Conserve £19.50, aveda.co.uk TommyGuns Intensive Masque £7, asos.com Pureology Perfect 4 Platinum Conditioner £17.85, pureology-uk.com