Santa Claus has a high-fashion makeover

Let us imagine, for one moment, that Father Christmas was a new phenomenon. Would he do hipster, health goth or Hedi Slimane? Well, wonder no more, because design studio Joint London has given Father Christmas – or rather, the Coca-Cola Santa Claus – a high-end makeover. Here is Santa in Kenzo, Raf Simons and even Hood x Air. Oddly enough, Designer Santa works. Maybe it’s the beard …